Women Have the Power

As I push my shopping cart through the checkout aisle in my local grocery, something catches my eye, or should I say, several things catch my eye. Headlines screaming, “Lose 30 Lbs, the Easy Way”, “Get the Sizzle Back in the Bedroom” and “Health Tips in Prevention of Breast Cancer.” All of these people promising me a solution to every problem under the sun including world peace and living a longer life. What’s a girl to do? Of course! I purchase. I load the tantalizing magazines for that promise to answer my most prevalent problems onto the belt. I’ve got priorities you know.

In the meantime, my toddler is able to quickly grab a treat from the checkout stand on the other side while I am distracted, because of course they put the chocolate low enough for the kids to reach and take a bite into before I notice and now am forced to purchase! No wonder women buy over 80% of consumer purchases.

I recently came across these statistics from Catalyst Research and Lusk-Moore and Associates (LMA).

- Women are leaving corporations at twice the rate of men, many to start their own businesses.
- Women buy over 80% of consumer purchases, including over 50% of electronics, computers and investments.
- Women own 66% of home based businesses

Knowing this, who are you gearing your marketing ads to? The amount of women to men on the Internet is just about equal these days, yet I see so many opportunity ads geared towards men.

According to another article I was reading about marketing to women (although I have been saying this for years), Women (mid-20s to mid-50's) don't have a lot of time available to absorb the information. I am seeing more and more women these days discover the whole concept of getting their cake and eating it too. Things are reversing and a huge number of moms are working from home doing a balance act of running a home based business while being a mom to their children.

So offering smaller chunks of information for women to read likely will cut through the clutter they are juggling on a daily basis. These are things to remember when marketing to women for your products and services. Women don’t have a great deal of time, so make it pithy and offer something enticing to come back for more such as a bonus gift.

Brad & Kelly Smith are mentors and leaders in Mentors in Motion, Master Key System and Amigo Health. They share their passion and knowledge of the industry within the past 5 years with others in Success.

http://www.mentoringinmotion.biz
http://www.nhl-amigos.com